Decision details

The strategic aim of VRUs communications plan is to reduce serious violence by increasing aspirations of young people in Greater Manchester, and reassuring the public that the VRU is working together with partners and the community to address serious violence and its underlying causes.

The communications objectives are to:
• Raise awareness of how Greater Manchester Violence Reduction Unit (VRU) is working together with partners and the community to address serious violence.
• Promote an alternative to violence by showcasing opportunities for people affected by violence and build aspirations for young people through campaigns and communications activity.
• Demonstrate the impact of the VRU in reducing serious violence, especially violence amongst young people.

The aim of this contract of work, is support the above objectives by amplifying the VRUs presence online and reach.

The content creation contract will:
- Provide a steady stream of high-quality content - at least three pieces per week – this could include written blog material, short video edits, social graphics etc.
- Provide a content plan/calendar for the year, with space built in for ad hoc requests/events/news, sometimes with short time frames
- Ensure our website and social channels are fresh and engaging
- Increase the number of people we reach with our communications, especially within our key target audience groups
- Use social ads to ensure certain messages reach certain audiences, including when community tensions are high/after a serious incident

The GM VRU awards EY3 Media to deliver the following services:

Content creation contract – regular content is required for VRU the website, blog and social channels for a period of 12 months for a total value of up to £75,000.