Decision details

The VRU communications strategy aims to reduce serious violence by increasing aspirations of young people in Greater Manchester and reassuring the public that the VRU is working together with partners and the community to address serious violence and its underlying causes.
The #SpeakingOutCouldSaveALife campaign focuses on the latter – the campaign reassures the public that we are working with partners to prevent knife crime in GM and asks the public to play a part by speaking out if they are concerned about a young person.
The first phase of the #SpeakingOutCouldSaveALife campaign was received well (with over 500,000 views), so the campaign has been continued with the aim of reaching more young people and parents across GM and encouraging them to speak out if they are concerned, including via out of home advertising.

The decision is that:

The GM VRU is seeking to award EY3 and Transport for Greater Manchester to deliver the following services:

EY3:

The development of five sets of targeted advertisements as part of the first phase of the #SpeakingOutCouldSaveALife media campaign - £7,500

The creation and delivery of media content for the second phase of the #SpeakingOutCouldSaveALife campaign - £9,700

Filming and video editing during the UniteHER event (an event ran by the GM VRU’s population health colleague) - £3,000

Filming and editing during the Round Midnight event (an event ran by the GM VRU’s education lead) - £2,000

Spend for social ads for the second phase of the #SpeakingOutCouldSaveA Life campaign - £5,000

TFGM:

Transport for Greater Manchester (TfGM) have allowed the GM VRU to use their advertising space to promote the #SpeakingOutCouldSaveALife campaign at a discounted price – this includes poster sites and bus interchange screens across Greater Manchester – £7,425.60


Total amount to be awarded to EY3 and TfGM – £34,625.60