Decision details

Manchester Night-In campaigners (who organised a protest involving more than 1,000 people last October) highlighted to the Mayor that more needs to be done to support safety on a night out.

The Mayor committed to developing a night-time guide and campaign and this is featured in the refreshed police and crime plan (Standing Together).

Student focus groups and research told us that young people (and women and girls particularly but not exclusively) wanted to know what to do:-
• Before a night out (general advice)
• If something happened on a night out (lost a phone, lost friends, been spiked etc)
• How to report an issue on or after a night out

The guide and campaign addresses the above and brings all the resources and guidance into one place and promotes what is available (safe places, people, help points, reporting etc)

It provides reassurance to people that safety and welfare at night is taken seriously by key partners (police, council, GMCA, TFGM etc)

The audience is primarily 16-24 year old who are out enjoying the night-time (most vulnerable), women and girls primarily but not exclusively.
Some aspects (such as the posters and what to do before a night out) are generic and will be displayed and distributed across Greater Manchester.

The guide element is for the City Centre to start with but provides a template for other guides to be developed for other localities.

The guide and poster campaign will be launched in Student Welcome week which coincides with many new people coming to the city and going out for the first time.

A budget of £15,000 is allocated for the publication of a Good Night Out Guide and Poster Campaign that will be displayed across all metrolink stops and at key bus stops with the purpose of creating a safer night-time economy as well as a physical and on-line guide and social media campaign.

This will be allocated as follows:

Design of the guide, posters and products and associated printing £10,000
Advertising costs £5,000

Match funding has been secured from partners such as TfGM who have offered free advertising space to the value of £50,000.

Further in kind support has been provided from partners.