Decision Maker: Director for Police, Crime, Criminal Justice and Fire
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: No
The ‘I Am Greater’ Campaign is one
of the GM VRU’s flagship communications and engagement
programmes, which focuses on deterring the young people of Greater
Manchester from violence.
Over the past 2 years, the GM VRU have worked closely with Hitch
Marketing to design and develop new and unique communications and
engagement material to continue to develop and promote the ‘I
Am Greater’ Campaign, with the purpose of teaching young
people to be ‘greater than violence’
The GM VRU is seeking to award Hitch Marketing additional funding
to further develop the ‘I am Greater’ campaign through
development of a violence themed mural in areas across GM as well
as giving YPs padlocks to attach in designated areas to show their
commitment to being greater than violence.
The GM VRU are also seeking to use the expertise of Hitch Radio to
develop communications content for the GM Navigator Programme
The Greater Manchester Navigator Programme is a youth-focused,
violence reduction project based in four Greater Manchester
hospitals. The four hospitals involved; Royal Bolton Hospital,
Salford Royal Hospital, Manchester Royal Infirmary and Royal
Manchester Children’s Hospital, treat a high volume of
violence related trauma in young people.
The team are based in the hospitals, working with young people age
10-25, helping them to cope and recover from their experience, and
assisting with access to local support networks to prevent the
potential of further violence
The GM VRU is seeking to award Hitch Marketing
to deliver the following services:
Cover the account management costs for the second phase of the
‘I am Greater Campaign’, including school resources and
physical displays - £3,850
The purchasing of Locks, stickers, and selfie boards for I am
greater physical display of commitment to being greater than
violence - £1,844
Payment for an artist to design and develop murals in areas across
GM as part of the I Am Greater campaign as well as costings for a
film crew to create promotional videos - £8,410
The Development of editable Communications content for the Greater
Manchester Navigator Programme - £4,335
Total amount to be awarded to Hitch Marketing - £18,439
Publication date: 10/10/2022
Date of decision: 20/09/2022