Decision details

PCC DN - Increased payment to ‘I am greater’ campaign murals and end point survey (Hitch Marketing)

Decision Maker: Director for Police, Crime, Criminal Justice and Fire

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No


I am greater murals have been painted in three locations across Greater Manchester – Tameside, Bury and Salford.
Young people designed the murals with an artist (Oskar with a k) and were taught how to spray paint.
Different colours were used for each mural to make them unique – this made paint costs higher than initially expected.

The end point survey will evaluate the performance of the second phase of the campaign and act as a baseline for the third phase. We have used a survey company (Obsurvant) to ensure a good number of responses, as previously we have struggled to have young people complete surveys. A pair of airpods have also been purchased by Hitch as an incentive for young people to complete the survey.


The GM VRU is seeking to provide Hitch Marketing with an extra £2,002 to cover additional costs for the I am greater murals and end-point survey.
£8,410 was initially awarded to Hitch for this work, additional spend was required to cover material costs (underestimated initially) and survey completion.

Publication date: 13/01/2023

Date of decision: 20/12/2022