Decision Maker: Director for Police, Crime, Criminal Justice and Fire
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: No
Due to the success of the first two phases of
the campaign, a decision has
been made to run a third phase. The third phase will build on active bystander training/messaging which was delivered in the second phase with clear examples of how to safely intervene when violent language is used, to prevent the situation from escalating. Additional resources will be created for schools and colleges and for parents.
Following a legal procurement process, the
GMCA have commissioned Agent Marketing to deliver a third phase of
the I am greater campaign. The campaign is aimed at young people in
GM and encourages them to be greater than violence by identifying
with positive role models and being an active bystander. The third
phase of the campaign will build on the first two phases, and
include young people in the design and creation of campaign materials. The total amount of funding to be awarded is £47,525.
Publication date: 08/03/2023
Date of decision: 03/03/2023