Decision details

The strategic aim of VRUs communications plan is to reduce serious
violence by increasing aspirations of young people in Greater Manchester,and reassuring the public that the VRU is working together with partnersand the community to address serious violence and its underlying causes.

The communications objectives are to:

• Raise awareness of how Greater Manchester Violence Reduction
Unit (VRU) is working together with partners and the community to
address serious violence.
• Promote an alternative to violence by showcasing opportunities for
people affected by violence and build aspirations for young people
through campaigns and communications activity.
• Demonstrate the impact of the VRU in reducing serious violence,
especially violence amongst young people.

The aim of the original contract of work has been to support the above objectives by amplifying the VRUs presence online and reach. The aim of the contract variation is to:
• Continue this work by adding additional resource to ensure the VRU can produce targeted social media content driven by age and location following incidents of serious violence across GM
• Provide content support for the VRU’s 2022-23 Annual Report. The VRU has agreed with the Home Office to produce a shorter, more engaging annual report that intends to engage the public via wider reliance on infographics than long sections of text. This decision allows the VRU to engage professional content creators to amplify the VRU annual report’s presence and online reach whilst fulfilling our obligations to the Home Office. The VRU can also reuse any infographics created across other project areas, maximising value for money

The GM VRU is seeking to vary the existing £75,000 content creation contract between the VRU and EY3 Media by increasing the value by £21,078.76 resulting in a new total contract value of £96,078.76