Decision Maker: Director for Police, Crime, Criminal Justice and Fire, GM Deputy Mayor, Treasurer GMCA
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: No
To supplement communications to promote and
support the delivery of Greater Manchester’s Gender-Based
Violence Strategy and work to deliver its public engagement
priority, including the current phase of the #IsThisOK?
campaign.
GMCA pay Hitch Marketing (main contractor) and
EY3 Media (sub-contractor) a maximum of £116,000 (plus VAT)
from March 2023 to February/March 2024 to deliver ongoing social
and digital media support to supplement both the current #IsThisOK?
campaign and wider gender-based violence communications work.
The value of £116,000 includes a guaranteed amount of
£48,000 to deliver ongoing work, and up to a maximum of
£68,000 to provide a ‘call-on, call-off’ facility
to be billed as work is commissioned.
A full breakdown is below:
• £48,000: Ongoing social and digital media management,
billed via monthly retainer payments of £4,000. Will include
quarterly review points to measure impact.
• Up to £18,000: ‘Call-on, call-off’
advertising spend, to promote messages through media advertising
when necessary and useful. To be billed as commissioned.
• Up to £50,000: ‘Call-on, call-off’ content
production, including video, photography, asset creation, blogs,
and designed content to supplement ongoing messages when necessary.
To be billed as commissioned.
Publication date: 12/05/2023
Date of decision: 17/04/2023