Decision details

GMCA have received funding from the Home Office and Youth Endowment Fund (YEF) to pilot YEF’s Focused Deterrence programme in the city of Manchester and Trafford. This work will run alongside four other similar projects across the UK.

The impact of the programme will be monitored via a randomised control trial. Lessons learned will provide new insight into how Focused Deterrence programmes can be adapted and adopted to reduce violent crime in the UK.

We are keen to ensure that materials are suitable for our audience and content is clear so that uptake of the programme is more likely. A printed welcome pack will be produced as well as a web page and animation/video.

The programme will be advertised through a series of targeted ads on social media.

Following an Expression of Interest procurement process, the GMCA are seeking to award £15,000 to EY3 Media to fund a contract for the development of the Another Chance programme welcome pack and development of social media content and paid advertisements.