Decision Maker: Director for Safer and Stronger Communities
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: No
The Safe Drive Stay Alive (SDSA) programme has
been run across Greater Manchester for the last ten years. This is
an emotionally engaging performance delivered in collaboration
between Greater Manchester Fire and Rescue Service (GMFRS), Greater
Manchester Police (GMP), Northwest Ambulance Service (NWAS), and
Salford Royal Foundation Trust (SRFT).
The performance uses case studies of road accidents and collisions
told through the experiences of first responders, accompanied by
video clips from families who have lost loved ones through road
traffic accidents. The performances are very thought provoking and
are aimed at educating the young people present of the risks and
consequences of driving irresponsibly.
The scheme is currently being independently evaluated to offer
critique and advise on the effectiveness of the programme and how
it should be run moving forward. This role will design and
implement the recommendations of that evaluation due in Spring
2024. In addition, the role will continue to develop an engagement
programme utilising the Virtual Reality kit/software acquired by
GMFRS in 2023. The VR programme provides a unique opportunity to
experience the impact of decisions made whilst driving.
The post will ensure this engagement activity continues whilst the
new Vision Zero Strategy and delivery plan is developed and
implemented across Greater Manchester, expected in late 2024
– at which point, there will be a greater understanding of
the requirements and resources required to drive the work moving
forward.
The role will also support consultation in relation to a revised
road safety approach to support the 2025-29 Fire Plan and
associated Prevention Strategy.
Funding of £25,000 is made available to
GMFRS in support of the Road Safety Development Officer role to
drive a programme of engagement and awareness over the next 12
months. The payment will be match funded by the Greater Manchester
Safer Roads Partnership.
Publication date: 09/05/2024
Date of decision: 13/03/2024