Decision details

PCC DN - Gender-Based Violence campaign, 2024-25

Decision Maker: Director for Police, Crime, Criminal Justice and Fire, GM Deputy Mayor, Treasurer GMCA

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No


To deliver part of priority two of the Gender-Based Violence Delivery Plan, 2024-26: continue to develop and deliver a flagship GBV campaign aimed at changing mens' and boys' behaviour


GMCA will pay £150,000 to Agent Marketing to deliver an insight gathering, communications and PR campaign to run from May 2024 for up to 18 months.

The campaign will aim to raise awareness of, challenge and reduce the prevalence of gender-based violence in Greater Manchester, specifically the behaviours that constitute coercive control and domestic abuse/violence.

Publication date: 08/07/2024

Date of decision: 04/06/2024