Decision details

Greater Manchester’s Violence Reduction Unit (VRU) have received funding from the Home Office and Youth Endowment Fund (YEF) to pilot YEF’s Focused Deterrence programme in the city of Manchester and Trafford. This work will run alongside four other similar projects across the UK.

The impact of the programme will be monitored via a randomised control trial.
Lessons learned from Greater Manchester VRU’s work (and other areas) will provide new insight into how Focused Deterrence programmes can be adapted and adopted to reduce violent crime in the UK.

The funding will commission 2 x 30 second audio adverts running for 4 weeks:
- 1 x for general public in North Trafford and City of Manchester (35 years
+) to ensure awareness about the programme and its impacts. The overall
aim of this is to support the objective of maintaining support for the
programme in the next survey.
- 1 x for 14-25 year olds in the North Trafford and City of Manchester area
to deliver key messages about the programme including the support it
offers with the view to reaching eligible young people and encouraging
them to agree to taking part should they be approached.

These adverts will be placed on stations such as: Kisstory / Kiss / Absolute Radio / Hits Radio. Demographics reached will be tailored by the VRU Comms Manager.

We are seeking to award a contract to Bauer Media to the value of £4,900 funded from the PCC’s YEF delivery phase funding to commissions digital audio ads to promote the Another Chance programme.