Decision details

PCC DN - I am Greater Phase 3

Decision Maker: Director for Police, Crime, Criminal Justice and Fire, GM Deputy Mayor, Treasurer GMCA

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No


Due to the success of the first two phases of the campaign, a decision has been made to run a third phase.
The third phase will build on active bystander training/messaging which was delivered in the second phase with clear examples of how to safely intervene when violent language is used, to prevent the situation from escalating.
Additional resources will be created for schools and colleges and for parents.


The GM VRU is seeking to commission a third phase of the I am greater campaign. The campaign is aimed at young people in GM and encourages them to be greater than violence by identifying with positive role models and being an active bystander. The third phase of the campaign will build on the first two phases, and include young people in the design and creation of campaign materials. The total amount of funding to be awarded is £50,000.

Publication date: 13/01/2023

Date of decision: 05/01/2023