Decision details
PCC DN - Increased payment to ‘I am greater’ campaign murals and end point survey (Hitch Marketing)
Decision Maker: Director for Police, Crime, Criminal Justice and Fire
Decision status: Recommendations Approved
Is Key decision?: No
Is subject to call in?: No
Purpose:
I am greater murals have been painted in three
locations across Greater Manchester – Tameside, Bury and
Salford.
Young people designed the murals with an artist (Oskar with a k)
and were taught how to spray paint.
Different colours were used for each mural to make them unique
– this made paint costs higher than initially expected.
The end point survey will evaluate the performance of the second
phase of the campaign and act as a baseline for the third phase. We
have used a survey company (Obsurvant) to ensure a good number of
responses, as previously we have struggled to have young people
complete surveys. A pair of airpods have also been purchased by
Hitch as an incentive for young people to complete the
survey.
Decision:
The GM VRU is seeking to provide Hitch
Marketing with an extra £2,002 to cover additional costs for
the I am greater murals and end-point survey.
£8,410 was initially awarded to Hitch for this work,
additional spend was required to cover material costs
(underestimated initially) and survey completion.
Publication date: 13/01/2023
Date of decision: 20/12/2022