Decision details

PCC DN - VRU Content Creation contract

Decision Maker: Director for Police, Crime, Criminal Justice and Fire

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No


The strategic aim of VRUs communications plan is to support the reduction of serious violence by increasing aspirations of young people in Greater Manchester and reassuring the public that the VRU is working together with partners and the community to address serious violence and its underlying causes.

The aims of this contract are to:

• Raise awareness of how Greater Manchester Violence Reduction Unit (VRU) is working together with partners and the community to address serious violence.
• Promote an alternative to violence by showcasing opportunities for people affected by violence and build aspirations for young people through campaigns and communications activity.
• Demonstrate the impact of the VRU in reducing serious violence, especially violence amongst young people.

The above aims of will support the achievement of the communications objectives by amplifying the VRUs presence online and reach.

The content creation contract will:
- Provide a steady stream of high-quality multi-media content– including but not limited to written blog material, filming support, video edits, social graphics and photography etc.
- Provide a content plan/calendar for the year, with space built in for ad hoc requests/events/news, sometimes with short time frames
- Ensure our website is fresh and engaging - Increase the number of people we reach with our communications, especially within our key target audience groups
- Use social ads to ensure certain messages reach certain audiences, including when community tensions are high/after a serious incident


The VRU wishes to conduct a full commercial services-led procurement exercise inviting quotations for the VRU’s next content creation contract, covering delivery from June 2024 to April 2025. This contract would cover content provision for the VRU website, social media channels, and VRU events. The total contract value is to be £30,000.

Publication date: 08/07/2024

Date of decision: 06/06/2024