Decision details

PCC DN - Copy-writing of web content for GM Victims Service website

Decision Maker: Director for Police, Crime, Criminal Justice and Fire

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: No


The redesigned GM Victims Services website will offer a hub of fundamental information such as crime type and likely victim impact descriptors as well as contact details, signposting, and guidance on referral pathways to victims of crime in Greater Manchester. The website is referred to by partner organisations and links into victims’ services such as those provided for sexual violence and domestic abuse.

As part of the digital transformation of victim services, we have reviewed the content on the GM Victims Website and developed new pages to update the relevant information for victims of crime.

As this exercise has been undertaken by a collection of individuals, it is felt that the content needs to go through a process of independent review and amendment to develop a sense of overall coherent narrative style.

This copy-write review stage will also ensure that writing styles are appropriate, language is clear, concise, avoids jargon, abbreviations, and unnecessary terminology.

We have scoped whether this copy-write exercise could be undertaken internally by our communications team, however there is insufficient capacity to deliver this, and therefore it has been recommended to commission this exercise.


A funding envelope of £3000 be made available to undertake a copy-write exercise of the content for the new GM Victims Website. The content of the website has had a full re-write with subject-matter-experts for the various crime types creating the page content. It has been recommended by our internal communications team that an independent experienced copywriter is required to review and revise overall content to make the narrative coherent and cohesive and easy to understand across the site.

Initial quotation from Unique Creative Communications, Private Limited Company (used previously by internal communications team)

Publication date: 08/07/2024

Date of decision: 28/06/2024