Decision details

The redesigned GM Victims Services website will offer a hub of fundamental information such as crime type and likely victim impact descriptors as well as contact details, signposting and guidance on referral pathways to victims of crime in Greater Manchester. The website is referred to by partner organisations and links into victims’ services such as those provided for sexual violence and domestic abuse.

As part of the digital transformation of victim services, we have reviewed the content on the GM Victims Website and developed new pages to update the relevant information for victims.

As this exercise has been undertaken by a collection of individuals, it is felt that the content needs to go through a process of independent review and amendment in order to develop a sense of overall coherent narrative style.

This copy-write review stage will also ensure that writing styles are appropriate, language is clear, concise, avoids jargon, abbreviations and unnecessary terminology.

We have scoped whether this copy-write exercise could be undertaken internally by our communications team, however there is insufficient capacity to deliver this, and therefore it has been recommended to commission this exercise.

An initial amount of £3000 was approved with a Decision Notice to undertake this copy writing exercise for the GM victims of crime pages, however the amount of content produced by the GMCA Police and Crime team far exceeded initial scope and it has been required to allocate further funding in order to complete this exercise. This additional allocation is still compliant with procurement regulations and is confirmed to be the final spend to complete.

£1900 be made available to undertake the final round of copywriting for the content for the new GM Victims Website. This will also include the copy writer evaluating the home page

The content of the website has had a full re-write with subject-matter-experts for the various crime types creating the page content. It has been recommended by our internal communications team that an independent experienced copy-writer review and revise overall content to make the narrative coherent and cohesive and easy to understand across the site.

• £3000 - Previous Decision Notice for Initial copy writing Quotation
• £1900 – This Decision notice to complete copy writing work
Overall Final costs for Copywriting = £4900