The VRU wishes to conduct a full commercial
services-led procurement exercise inviting quotations for the
VRU’s fourth phase of the I am Greater campaign. The campaign
is aimed at young people in GM and encourages them to be greater
than violence by identifying with positive role models and being an
active bystander.
The third phase of the campaign built on the first two phases and
included young people in the design and creation of campaign
materials. It is suggested that a small survey is conducted to
understand the thoughts and feelings of young people in the
city-region in terms of violence and safety. The results of this
would inform campaign messaging. This survey could be repeated
following the launch of the campaign for measurement
purposes.
The total amount of funding to be awarded is £49,995.