Issue details

The VRU communications strategy aims to reduce serious violence by increasing aspirations of young people in Greater Manchester and reassuring the public that the VRU is working together with partners and the community to address serious violence and its underlying causes.
The #SpeakingOutCouldSaveALife campaign focuses on the latter – the campaign reassures the public that we are working with partners to prevent knife crime in GM and asks the public to play a part by speaking out if they are concerned about a young person.
The first phase of the #SpeakingOutCouldSaveALife campaign was received well (with over 500,000 views), so the campaign has been continued with the aim of reaching more young people and parents across GM and encouraging them to speak out if they are concerned, including via out of home advertising.