Issue details

The ‘I Am Greater’ Campaign is one of the GM VRU’s flagship communications and engagement programmes, which focuses on deterring the young people of Greater Manchester from violence.

Over the past 2 years, the GM VRU have worked closely with Hitch Marketing to design and develop new and unique communications and engagement material to continue to develop and promote the ‘I Am Greater’ Campaign, with the purpose of teaching young people to be ‘greater than violence’

The GM VRU is seeking to award Hitch Marketing additional funding to further develop the ‘I am Greater’ campaign through development of a violence themed mural in areas across GM as well as giving YPs padlocks to attach in designated areas to show their commitment to being greater than violence.


The GM VRU are also seeking to use the expertise of Hitch Radio to develop communications content for the GM Navigator Programme
The Greater Manchester Navigator Programme is a youth-focused, violence reduction project based in four Greater Manchester hospitals. The four hospitals involved; Royal Bolton Hospital, Salford Royal Hospital, Manchester Royal Infirmary and Royal Manchester Children’s Hospital, treat a high volume of violence related trauma in young people.
The team are based in the hospitals, working with young people age 10-25, helping them to cope and recover from their experience, and assisting with access to local support networks to prevent the potential of further violence