The VRU communications strategy has three key
objectives:
1. Raise awareness of how Greater Manchester Violence Reduction
Unit (VRU) is working together with partners and the community to
address serious violence and its underlying causes.
2. Promote an alternative to violence by showcasing opportunities
for people affected by violence and build aspirations for young
people through campaigns and communications activity.
3. Demonstrate the impact of the VRU in reducing serious violence,
especially violence amongst young people.
To deliver against these objectives, the VRU has a content plan for
the year.
This includes using our existing channels (VRU website, social
media accounts, earned media) to reach young people and parents
with key messages;
- Positive alternatives to violence
- Opportunities
- Voice of lived experience - other young people, members of the
community
- Violence reduction campaigns
We are continually trying to grow the number of young people we
reach with our messages and are keen to use radio as a new way of
reaching people by tapping into existing and regular
audiences.
Decision type: Non-key
Decision status: Recommendations Approved
Notice of proposed decision first published: 13/01/2023
Decision due: 6 Jan 2023 by Director for Police, Crime, Criminal Justice and Fire
Contact: Lisa Lees Email: lisa.lees@greatermanchester-ca.gov.uk.