Issue details

Due to the success of the first three phases of the campaign, a decision has been made to run a fourth phase. Phase 4 of the campaign will take a preventative approach to tackling violence. The campaign aims include:

• Raising awareness of positive alternatives to violence among young people aged between 10 and 25 years.
• Reassuring young people in this age group and their communities that work is being done to reduce violent crime in Greater Manchester, building on the community cohesion element of Phase 3.
• Raising awareness of the support and interventions available to young people across the city-region, particularly in hot spot areas.
• Position the I am Greater website as a platform for young people to access guidance, alternative opportunities and support.
• Engage with role models in order to increase the likelihood of young people to take an action against violence or to access a different path.