Issue details

Hate crime has been identified as a significant issue which requires a coordinated partnership response. It is proposed that the following be supported:

That up to £50,000 be provided in support of a central awareness campaign, including a focus to promote Greater Manchester’s Hate Crime Awareness Week in February 2025. Building on the partnership approach taken to the campaign in 2024 work will continue with GMP, Local Authorities, TfGM, CPS, GMFRS, NHS and other partners to access their advertising assets and maximise the effectiveness of the campaign.

A number of media channels will be considered in support of the campaign including advertisement on public transport, radio and paid advertisement on social media.

The funding will also allow for the provision of branded promotional materials, that will be disseminated to each local authority area. The materials will feature dedicated partnership branding to be used in future campaigns.

The funding will also enable the continued provision of the www.letsendhate crime.com website, which is a partnership landing page to easily direct the public to report hate crime, receive support or seek general advice. Funding will ensure the content remains up to date and relevant.

A task group has been formed bringing together communications and community safety staff from partner organisations to plan and manage the campaign. Work will be undertaken to ensure the campaign reflects the concerns raised to the partnership by communities.

Details of previous communications campaigns have been shared with members of the Greater Manchester Equality Panels and comments will be built into the next campaign along with feedback from the refreshed Hate Crime Plan survey responses from March 2024